Using SMM software is a commitment and an investment in terms of your time and money.
So if you're thinking about adopting an SMM tool, there are lots of functionality aspects you and your team need to consider before diving in. It's also important to make sure you've identified what tasks you need this tool for and what you hope to gain out of it.
We have reviewed and compared the most popular social media platforms and summed up all the results in the table below. So here comes the review of HootSuite, Buffer, Sprout Social, Engagor, Sendible and BuzzBundle.
|Tracking keyword mentions in all possible types of social media sources||-||-||-||+||+||+|
|Saving history of social media communications||+||-||+||+||+||+|
|Managing different social media accounts in one app||+||+||+||+||+||+|
|Creating new accounts inside of the app||-||+||-||-||-||+|
|Switching between different profiles of the same social network||-||+||-||-||-||+|
|Sharing posts from all profiles||+||+||-||+||+||+|
Only in the Enterprise
|Data safety and account security||Weak in the Free and Pro versions||+||+||+||+||+|
|Link shortening feature||+||+||+||+||+||+|
|Managing keyword groups||-||+||+||+||+||+|
|Posting to Yahoo! answers||-||-||-||-||-||+|
|Sending direct Twitter messages||+||-||+||+||+||+|
|Best time to tweet report||-||-||-||+||-||-|
|Updating Facebook statuses, posting pictures||+||+||+||+||+||+|
|Posting to Facebook business pages||+||+||+||+||+||+|
|Scheduling Facebook posts||+||+||+||+||+||+|
|Unlimited number of posts to schedule||+||+||-||-||-||+|
|Sending private messages||+||-||+||+||-||+|
|Sending messages from a Facebook business page||+||+||+||+||+||+|
|Google+ personal profile posting||-||+||-||+||-||+|
|Google+ Pages pages management||+||-||+||+||+||+|
(to Pages only)
|Posting status updates||+||+||+||+||+||+|
|Liking and sharing posts||+||-||-||-||+||+|
(an extra app is needed)
|Video 'likes' and 'dislikes'||-||-||-||+||-||+|
|Posting video to a YouTube channel||
(an extra app is needed)
|Scheduling posting videos and comments||-||-||-||-||+||+|
|Keep track of your subscribers list||-||-||-||+||-||+|
HootSuite offers quite a number of useful features and helps in executing some important social media management activities. Yet, the tool lacks some really important functionality. For example, the software can't be of great help when it comes to managing multiple social media accounts, monitoring forums, engaging with the audience and operating reputation on Q&A sites, using Google+ personal profiles, etc.
Check out the detailed review of HootSuite and its best alternative.
Buffer is a simple, neatly organized app that can automate timing for social media posts on Twitter, LinkedIn, Facebook and Google +. The Free version works fine for basic personal feed, and its $10-per-month Awesome level service adds some enterprise-level functionality.
Check out the detailed review of Buffer and its best alternative.
SproutSocial is an online-based SMM app for managing Facebook, Google+ (Pages only), LinkedIn, and Twitter accounts, with a strong emphasis on Twitter. Besides, the tool can connect to Feedly for quick sharing of any article of one's RSS feeds. Unfortunately, at the moment the software doesn't allow interacting with forums and blogs and is not integrated with YouTube.
Check out the detailed review of Sprout Social and its best alternative.
Engagor is an Enterprise-level online-based service that lets multiple users handle consumer outreach and support, assign tasks to each other, tag conversations, perform sentiment analysis and publish across multiple networks and profiles. The software's is well-suited for SMM professionals but may be out of reach for most of SMEs (mostly because of its high price).
Check out the detailed review of Engagor and its best alternative.
Sednible is an SMM tool with decent multi-social network scheduling/posting capabilities. The tool lets users create auto-post to multiple social media sources, such as Facebook, Twitter, LinkedIn, YouTube, Slideshare, RSS feeds and others. However, the integration of the platform with some social media websites is still under development, which doesn't let utilize the potential of those sites to the fullest.
Check out the full review of Sendible and its best alternative.
BuzzBundle is a scalable, user-friendly SMM platform that takes care of a wide range of social media activities (posting, monitoring, engagement and others). The software lets users keep an eye on their social media performance, manage a massive amount of social media accounts and create a robust online reputation for any website or brand.